NFTs have been in the news a lot lately.
And not necessarily in a good way. 👀
There was an NFT bubble. 🫧
It popped. 📌
Scammers and low-quality projects were exposed and washed out of the market.
But quality NFTs are still around, and the technology is more promising than ever.
💡 NFTs are unique digital assets that are verifiable on the blockchain.
🎟️ Movie tickets are an excellent use case for NFTs, and it has the potential to change how fans interact with films.
🔹 Why Movie Tickets Will Become NFTs:
Movie theaters have struggled for years due to competition from streaming services like Netflix and Disney.
👉 As a result, many theater owners need new ways to make money. One of those ways could be NFT tickets.
This would enable theater owners to offer exclusive benefits to ticket holders, such as:
🎞️ special access,
🍿 discounts on snacks, or
📽️ early screenings.
It would also enable theater owners to collect valuable data about their customers, which could be used for marketing purposes.
🔹 The Benefits of Movie Tickets Becoming NFTs:
Consumers would also benefit from this shift.
Movie ticket NFTs would not only be your ticket to see the movie, but they’d also be a digital collectible.
You could display them in your digital wallet and communicate to the world that you saw and enjoyed the movie.
In a world where digital identity is becoming increasingly paramount, NFTs will become the best way of communicating your interests online.
Social platforms, like Instagram and Twitter, have already begun integrating with blockchain technology – making it possible to display NFTs on your social profiles.
Blockchain integration will only increase as we move into 2023.
NFTs are also easy to sell.
If you no longer wanted to collect your ticket NFTs, you could easily resell them on an NFT marketplace.
All this talk isn’t simply a wishful thought from an NFT bull…
🔹It’s Already Happening:
Many theaters, such as AMC and Cinemark, have already gotten in on the action.
🍿 AMC offered NFTs for Spiderman: No Way Home.
🍿 Cinemark offered NFTs for Thor: Love and Thunder and Bullet Train.
These were redeemable NFTs. So moviegoers could purchase a movie ticket (the usual way) and then subsequently use the movie ticket to redeem an NFT after the fact.
The NFTs weren’t technically acting as movie tickets, though. Instead, they were digital collectibles commemorating the event.
It’s a start and cool nonetheless.
And just so you know – this market already exists…
There’s already a massive market for physical movie collectibles and memorabilia. It’s projected to reach $79.07 billion by 2025, according to Technavio.
From autographed posters to signed props and action figures, people all around the globe jump at the chance to add these pieces to their personal collections.
👉 This demand will likely continue in the digital realm with NFTs.
The potential for movie NFTs is untapped, and the target demographic will continue to grow as this technology normalizes.
Moviegoers can look forward to digital collectibles and concrete utility at their favorite theaters. It’s inevitable.
Movie tickets NTFs will revolutionize the way we experience films.
Buckle up.
Brendan Bald 