Publishing daily video content is not as hard as you’d think.
I’ve published thousands of videos over the last 5 years. My total view count is well into the millions. I ideate, film, and publish every single day.
Here’s exactly how I do it.
1️⃣ Carve Out a 1–2 Hour Window for Video Creation.
This is the most important step. Make time for your video content. 1–2 hours should be enough.
2️⃣ Ensure All Equipment is Set Up Ahead of Time
This’ll save you a ton of time.
I make sure all of my equipment is set up the night before. I currently use a Sony A7iii Camera, Soft box (key light), Luxli LED (fill light), Ring Light (back light), and Sennheiser MKE 600 Shotgun Microphone.
That equipment works for me, but you could do exactly what I do with a cell phone and light from a window.
3️⃣ Write 3 Scripts
I write 3 short scripts in my notebook before filming. Writing my ideas down ahead of time helps clarify my thoughts. It also gives me something to refer to when filming.
4️⃣ Press Record
I don’t memorize my scripts. I’ll say a couple points, refer to my script, then say a couple more. I leave room for improv of course, but the script keeps me organized.
5️⃣ Edit Immediately After Filming
Once I’ve nailed 3 solid takes, I take my SD card to my MacBook and edit in Final Cut Pro.
6️⃣ Add Captions to Each Video
I export my 3 videos from Final Cut and airdrop them to my phone. I then run each video through a caption generator app (Captions: For Talking Videos).
7️⃣ Publish
I immediately publish one of my finished videos across all platforms. I save the other 2 for later.
And that’s a wrap!
The above steps can be repeated on a daily basis. The hardest part is making the time to get er’ done.
The rest is a breeze.
Brendan Bald 